People of the rockies – Nancy Ruiz, digital advertising and marketing

People of the rockies – Nancy Ruiz, digital advertising and marketing

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Nancy Ruiz focuses on optimizing the net presence for a enterprise or group.

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“I check out all their channels, branding, tone, belongings and methods and assist them talk higher and optimize their web sites and channels,” Ruiz mentioned. “I develop a brief time period and long run technique for them and use lots of web optimization (SEO) and content material advertising and marketing ways.”

Ruiz is initially from Oaxaca, Mexico. She moved to Canmore in 2005 for a job with the Fairmont Chateau Lake Louise in communications.

“Like many people, I fell in love with the realm and by no means left,” Ruiz mentioned.

She lives along with her accomplice, Gavin, who grew up within the Bow Valley and presently designs and builds bike parks and trails in BC.

“He designed and constructed the leap park on the Canmore Nordic Centre and has finished some enhancements and upkeep to the one at Benchlands.”

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Ruiz has two daughters aged 12 and 15, who like to play basketball and on their free time take pleasure in spending time with their mates. Additionally they dwell with their canine Monika, who’s a contented senior at 14, dwelling her finest mountain life.

Ruiz wears many hats at her job.

“I’m in a communications position at artsPlace half time and have a small digital advertising and marketing company known as Fact and Model,” Ruiz mentioned. “I work with a number of shoppers by way of my company.”

She’s been in communications since 2003 after which branched out into advertising and marketing by way of formal schooling and work expertise.

“I switched it up and labored for the City of Canmore organizing all group occasions from 2013-2019,” Ruiz mentioned. “All through that point I went again to highschool for digital advertising and marketing and began working with shoppers. By 2019 I went out by myself and I returned again to communications, advertising and marketing and digital advertising and marketing. I’m presently ending a certificates in UX design by way of York College.”

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There may be lots of info to know to be able to be good at her job, she mentioned.

“I like discovering areas that may be doing higher and proposing options,” Ruiz mentioned. “Like to see the expansion that occur on account of a effectively applied technique or actions. I discovered by way of college, tons of follow and I additionally allocate an hour or two a day to maintaining with all of the modifications from Google, Fb, and so on.”

She additionally enjoys working with sporting occasions together with The Rocky Mountain Cleaning soap Co. Ladies’s Run, Banff Marathon and Melissa’s Street Race.

The pandemic pressured a few of these occasions to cancel however issues are again to regular now.

“By way of digital advertising and marketing, it impacted me in a constructive method,” Ruiz mentioned. “Earlier than COVID, I needed to try to persuade those that their on-line presence actually mattered and {that a} technique was extremely useful to their enterprise’ well being and progress. After COVID, most individuals have skilled first hand that their enterprise or group’s on-line presence is a very vital, if not very important, piece of their advertising and marketing combine.”

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She’s had many wildlife sightings in Canmore however a life-changing occasion occurred removed from right here.

“I noticed a hammerhead shark whereas scuba diving!” Ruiz mentioned. “I had been ready 20 years to see one and eventually did. He was so shut. Will always remember it!”

Maya Angelou evokes her.

“Discuss energy and kindness mixed in a single!” Ruiz mentioned. “I love her introspection, her tenacity, her method of having the ability to take a look at life and issues that occur. She discovered a method of coping with the playing cards she was dealt and making an impression.”

She additionally enjoys studying books by David R Hawkins.

Please go to truthandbrand.com for extra info.

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